MUANIVATU TRAILS

Empowering Muanivatu: A Triumph in Community Branding

We are delighted to share the success story of our recent collaboration with a community-led tour company nestled in the heart of Savusavu. Undertaking the task of branding this endeavor, we embarked on a journey that extended over months, working diligently to breathe life into a brand that the people of Muanivatu could take pride in.

The visionary behind this project is none other than Mr. Epeli Asaro, the Managing Director and a proud member of the Muanivatu Village. Our paths crossed during the Fiji Enterprise Engine Accelerator program, where both Mr. Asaro and our Director, Wiliame Lomaloma, graduated. It was through this meaningful connection that we were entrusted with the responsibility of doing what we excel at – building entire brands.

Our mission went beyond crafting a visual identity; we aspired to encapsulate the rich history of Muanivatu, as narrated by Mr. Asaro. The tales of the village's origin and evolution over time became the foundation of our creative process. In a span of two months, the project unfolded, and we are elated to declare it a resounding success.

From developing a cohesive brand identity, brand strategy, to implementing digital marketing strategies and crafting an interactive website, this project stands out as one of our most gratifying endeavors. As we reflect on this accomplishment, we look forward to continued collaborations, helping more communities transform their ideas into reality.

Special mentions to Only Ideas Studios for Videos & Photography and 6th sense for interior decorations.

Join us on our journey as we strive to empower communities, one brand at a time.